Projects

Selected Projects: What the Business Needed and What Was Done

Real problems. Practical fixes.

A short look at the kind of work I do for small businesses and SMEs: the problem, what I did about it, and the outcome.

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The Work

What I Did, Project by Project

Each project starts with a diagnosis. Client names are available on request under mutual NDA.

Financial Services Philadelphia, USA

International lead generation for a financial services company

The company needed to generate more leads and sales from an international target market.

What I did

  • Built an international digital marketing plan for the target market
  • Set up the campaigns and lead funnel to bring in enquiries
  • Focused activity on valid, qualified leads

Outcome: Valid leads coming in from the target market.

Growth Funnel & Revenue

Technology & SaaS California, USA

Go-to-market plan and lead funnel for a fintech SaaS launch

A fintech company was launching a SaaS product and needed leads from the start.

What I did

  • Set up the marketing plan and campaigns for the launch
  • Built the lead funnel that turns interest into enquiries
  • Moved early leads into real customer conversations

Outcome: Early traction: leads that kick-started actual customer servicing.

Digital Strategy & Roadmap

E-Commerce & Retail Bangalore, India

Brand and digital footprint for an online store

The business needed to build its brand and market its online store.

What I did

  • Set up the store's digital footprint
  • Defined the branding so the store looks and sounds consistent
  • Aligned the online store with the brand identity

Outcome: A digital store that now matches the brand's own identity.

Business Process Automation

Education & EdTech Kolkata, India

Student information system for an education institute

The institute needed a digital system to manage student information and get it to students without difficulty.

What I did

  • Set up the institute's digital presence
  • Built a system to organise student information and courses
  • Made sure the information reaches students easily

Outcome: Information and courses organised so students can follow them easily.

Digital Transformation

Energy & Industrial Kolkata, India

Digital identity for an energy company

The company needed a digital identity and its first visual presence online.

What I did

  • Defined how the business should appear online
  • Set up the company's digital presence

Outcome: The company's first visual presence online.

Digital Strategy & Roadmap

Professional Services Bangalore, India

Publishing management system for a digital platform

The business needed a system to manage what it publishes on its digital platform.

What I did

  • Built a management system for publishing
  • Put the digital system in place around it so publishing runs smoothly

Outcome: Increased viewership on the digital platform.

Digital Systems & Execution

Manufacturing Bangalore, India

Digital identity and website for a manufacturer

A manufacturer needed a digital identity and a website that carry its brand.

What I did

  • Set up the marketing plan
  • Built the digital identity and website
  • Put the digital system in place for the whole team

Outcome: Stronger brand value and identity recognition.

Growth Funnel & Revenue

Hospitality India

Execution turnaround for a hospitality business

Execution and team issues were holding back revenue.

What I did

  • Set up the business processes and a digital system around them
  • Aligned the marketing plan with day-to-day execution
  • Kept the team on track through the change

Outcome: A loss-making business turned profitable within five months.

Business Process Automation

Architecture & Construction Kolkata, India

Project and team management system for a construction company

The company needed a system to manage its internal team and projects.

What I did

  • Set up a digital system to manage the team and projects
  • Streamlined the business processes around it

Outcome: Streamlined processes, faster responses and better-informed decisions.

Business Process Automation

HORECA India

Ongoing strategic guidance for a restaurant business

The business needed ongoing strategic guidance as it grew.

What I did

  • Set up digital marketing
  • Set up the business processes behind it
  • Provided ongoing guidance on what to do next

Outcome: Improved sales and revenue.

Digital Transformation

The Process

How Every Project Runs

The same four stages, whatever the size of the business.

01

Diagnose

Audit the digital presence, funnel, tools and team to find where growth is being lost.

02

Define

Build a prioritised roadmap tied to revenue targets and structured for execution.

03

Execute

Guide implementation and keep the team accountable so the plan becomes real.

04

Scale

Once the foundation performs, scale what works on a measurable base.

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