Smitra Online ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how our principal-led digital consultancy collects, uses, and discloses your information when you visit our website or engage our services.
1. Information We Collect
We collect information to provide better services to our clients. This falls into two categories:
A. Information You Provide
- Contact Forms: When you book a discovery call or request an estimate, we collect your Name, Email, Company Name, and Project Details.
- Client Portals: If you are an active client, we store authentication credentials and project documentation securely.
B. Automated Information
- Device Data: We collect IP addresses, browser types, and operating system data to ensure our site renders correctly on your device.
- Usage Data: We track how you navigate our site (e.g., time spent on "Insights" vs. "Services") to improve our UX architecture.
2. How We Use Your Data
We do not sell your personal data. We use your information strictly for the following purposes:
- To schedule and conduct "Discovery Calls" or "Strategy Sessions."
- To send project estimates, invoices, and architectural documentation.
- To improve our website performance via analytics (e.g., identifying slow-loading pages).
- To comply with legal obligations and enforce our Terms of Service.
3. Third-Party Sharing
We may share data with trusted third-party vendors who assist in our operations. These partners are vetted for security compliance:
- Analytics: Google Analytics (for traffic analysis).
- Hosting: AWS / Vercel (for website infrastructure).
- CRM: HubSpot (for managing client relationships).
We ensure these parties process data only according to our instructions and in compliance with this policy.
4. Security Protocols
We treat your data with the same architectural rigor as our enterprise software projects. We employ:
- SSL/TLS Encryption: All data in transit is encrypted.
- Access Control: Only authorized personnel have access to client data.
- Regular Audits: We periodically review our digital infrastructure for vulnerabilities.
5. Cookies & Tracking
Our website uses cookies to enhance your browsing experience. You can control these via your browser settings or our Cookie Preferences.
- Essential Cookies: Required for the site to function (e.g., load balancing).
- Analytical Cookies: Help us understand user behavior (e.g., Google Analytics).
6. Your Rights
Depending on your location (GDPR/CCPA), you may have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data ("Right to be Forgotten").
- Opt-out of marketing communications.