Design & Branding
Earthen Living
A real-world branding system designed to scale across digital platforms and physical environments.
Logo Design System
A text-based logo designed for clarity, longevity, and flexibility.
Color & Typography
Brand Color Palette
A grounded, sustainable color system designed for clarity, consistency, and scalability across digital and physical touchpoints.
Primary Colors
Neutral Colors
Accent Color
Typography System
A balanced typographic hierarchy designed for clarity, consistency, and long-form readability across platforms.
Earthen Living
Sustainable Experiences
Brand systems built to scale
Digital and physical harmony
Earthen Living focuses on sustainable solutions that balance environmental responsibility with modern usability.
Typography remains legible at all sizes and distances.
HEX #3B5D50 · WCAG AA · Grid 8px
Digital Applications
Physical & Marketing Collateral
Brand Discipline
Clear rules protect the brand’s integrity across platforms, teams, and executions.
- Logo
- Color
- Typography
- Applications
Do
- Use the logo in approved color variants
- Maintain clear space around the logo
- Place on high-contrast backgrounds
Don’t
- Stretch or distort the logo
- Add shadows or effects
- Change typography or alignment
Do
- Use primary colors as defined
- Apply accent colors sparingly
- Maintain sufficient contrast
Don’t
- Create unapproved color shades
- Overuse accent colors
- Apply gradients to brand colors
Do
- Use approved font families only
- Follow hierarchy and spacing rules
- Maintain readable line lengths
Don’t
- Mix multiple font families
- Compress or stretch text
- Use decorative fonts
Do
- Apply branding consistently across media
- Adapt layouts thoughtfully per format
- Respect margins and spacing
Don’t
- Force-fit assets into layouts
- Ignore brand hierarchy
- Overcrowd compositions